We mined Krystal’s 98-year history to develop this spot. Across every generation, we found shared love for this square slider so we set out to explore that. It started by traveling to Krystal’s archive and photographing material for the final spot.To recreate scenes that didn’t exist in the archive, we created a custom AI model using the archive photos. This allowed us to transform our on-set production to period-specific scenes showing the love for Krystal spans generations.